Alpinestars Celebrates 60 Years of Innovation

There’s no denying the passion that runs through Alpinestars, but in case you needed reminding, the company launched a short video celebrating 60 years of racing and innovation, with no shortage of shots that’ll pull on your heartstrings.

Founded by Sante Mazzarolo in 1963, Alpinestars has grown into one of the most recognizable manufacturers of motorsport racing products, airbag protection, apparel, footwear, and helmets. On any given weekend, products are being put through their paces in Formula 1, NASCAR, MotoGP, World SBK, AMA Supercross and Motocross, MXGP, Dakar, and countless more race series the world over. All this to support Alpinestars’ core mission: Race on Sunday, in order to innovate on Monday.

Narrated by Keanu Reeves, Alpinestars’ 60th anniversary video gives a glimpse into what that process looks like, and what drives Alpinestars to this day. Whether you wear Alpinestars gear or not, we guarantee it’s worth a watch. Of course, there’s more to the story, as Alpinestars recently decked out its sponsored athletes in specially designed gear to celebrate the milestone.

In case that wasn’t enough, Alpinestars followed up the 60th anniversary celebrations with a new collaboration between it and Anti Social Social Club. The MotoGP-inspired collection includes a leather jacket, boots, hoodies, T-shirts, hats, and more. Popular? You could say so—the collection sold out almost immediately.