The FIM has announced that the World Superbike Championship will switch in 2016 from its long-time two-race Sunday format to holding Race One on Saturday and Race Two on Sunday. In a completely revised schedule released by the FIM, both WSBK races will start at 1:00 PM local time, with Superpole qualifying sessions to be held on Saturday morning. Another notable change is that the World Supersport riders will also be using the Superpole qualifying format, with the World Supersport Superpole sessions run directly after the World Superbike Superpole.
Although the reasons for the change stated in the press release are "aimed at creating a flexible time schedule for fans to enjoy a more complete and exciting WorldSBK experience from Friday morning to Sunday afternoon" (which is true to a certain extent — holding Race One on Sunday morning at 10:30 or 11:00am made that event watched by only the hardcore race fans), the real reasons are surely for maximum possible TV benefits. By avoiding the traditional late afternoon Sunday major live sports programming times, Dorna hopes to maximize TV revenue by making the WSBK TV package more amenable to broadcasting networks and generate better revenue. More and better TV distribution also means more possibilities for sponsorship, both for the series and the teams.
Below is the preliminary schedule for a typical World Superbike Championship weekend: