Christian Dior And Vespa Create Exclusive Model

Seventy-four years on, Vespa is the most iconic scooter ever. It is also in the running for the most iconic two-wheeled vehicle. Now this reputation is further enhanced in the fashion world by a special model with the legendary fashion house Christian Dior.

Vespa and the French maison share a common birthdate, the year 1946. And now they found that a common celebration would be a very nice opportunity to share the platform. Enter Vespa 946 Christian Dior. The Vespa 946 was unveiled at EICMA 2012 and received enthusiastic attention from the public because it refreshed the original style of the first Vespa, updated and enriched by a very high level of execution of refinement. The profile of the front shield, the position and shape of the headlight, and the design of the seat recalled and at the same time smartly updated the original styling.

Now the already exclusive Vespa 946 has been redesigned by Christian Dior Creative Director Maria Grazia Chiuri, who added exclusive graphics and execution touches that underline the ties between Vespa 946 and Maison Christian Dior—like the blue leather seat trim and handlebar grips, the cream white paint with gold pinstriping that extends to the wheels, and the handmade aluminum inserts. Chiuri also added exclusive Christian Dior diagonal finishing to the seat support structure and the same graphic theme carries a top case, backpack, and helmet.

Clearly aimed at the most sophisticated fashion market, Vespa 946 Christian Dior will be manufactured at the Pontedera Piaggio premises on a special assembly line where everything will be hand executed. This very exclusive edition is powered by the standard 125cc three-valve unit like all Vespa 946s. Price has not been confirmed.